Mohawk Paper: Art Direction & Photoshoot
Mohawk Paper had a challenge as old as the internet: Represent paper online. How do you express something you touch? Furthermore, how do you express the beauty of a raw material whose potential is only realized through use? We set out to capture the and expressive potential of Mohawk paper by representing paper graphically and artfully, speaking to the beauty inherent in the paper they make. By focusing on texture and color, and spanning the breadth of the Mohawk portfolio, these images give insight into the personality of Mohawk as a brand.
Hybrid Design / Hybrid-Design.com
Executive Creative Direction:
Carl-Hampus Vallin, Patchara Charoensiri