Stanford Live: Frost Amphitheater
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The Frost Amphitheater is a venue with a long history of being a focal point of contemporary music at Stanford. With a new renovation of the outdoor venue nearing completion, Frost was ready for its first brand identity in 90 years.
The result needed to capture the gesture of its place in culture through the years while avoiding dating to anyone period. At the same time, it was important to reference its unique outdoor setting in contrast to itβs more buttoned-up sibling, the Bing Concert Hall.
Studio:
Hybrid Design / Hybrid-Design.com
Creative Direction:
Brett Newman, Caleb Kozlowski
Design:
Carl-Hampus Vallin, Dave Weber, Gabriel Ribes