Stanford Live: Frost Amphitheater
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The Frost Amphitheater is a venue with a long history of being a focal point of contemporary music at Stanford. With a new renovation of the outdoor venue nearing completion, Frost was ready for its first brand identity in 90 years.

The result needed to capture the gesture of its place in culture through the years while avoiding dating to anyone period. At the same time, it was important to reference its unique outdoor setting in contrast to it’s more buttoned-up sibling, the Bing Concert Hall.

Studio:
Hybrid Design / Hybrid-Design.com

Creative Direction:
Brett Newman, Caleb Kozlowski

Design:
Carl-Hampus Vallin, Dave Weber, Gabriel Ribes